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2025 MY Incentive Programs

Toyota is pleased to announce its MY25 Fleet incentives.

2025 TOYOTA COMMERCIAL FLEET INVOICE CREDIT PROGRAM (H1)
Series Incentive 1st Order Date 1st Delivery Month Notes
4Runner $0 11/01/2024 Mar 2025 All New
4Runner Hybrid $0 12/01/2024 Apr 2025 All New
bZ4X $2,500 09/01/2024 Jan 2025 Battery Electric Vehicle (BEV)
Camry $0 01/01/2024 May 2024 Hybrid only
Corolla $400 07/01/2024 Nov 2024
Corolla Hybrid $400 07/01/2024 Nov 2024
Corolla Hatchback $400 03/01/2023 Jul 2023
Corolla Cross $300 09/01/2024 Jan 2025
Corolla Cross Hybrid $300 09/01/2024 Jan 2025
Crown $0 02/01/2024 Jun 2024
Crown Signia $0 05/01/2024 Sep 2024
Grand Highlander Gas $0 06/01/2024 Oct 2024
Grand Highlander Hybrid $0 06/01/2024 Oct 2024
Highlander Gas $500 08/01/2024 Dec 2024
Highlander Hybrid $500 08/01/2024 Dec 2024
Mirai $0 09/01/2024 Jan 2025 CA deliveries only
Prius $300 09/01/2024 Jan 2025
Prius PHEV $300 09/01/2024 Jan 2025 Plug-in Hybrid
RAV4 $400 08/01/2024 Dec 2024
RAV4 Hybrid $400 08/01/2024 Dec 2024
RAV4 PHEV $400 09/01/2024 Jan 2025 Plug-in-Hybrid
Sequoia $0 06/01/2024 Oct 2024 Hybrid only
Sienna $300 07/01/2024 Nov 2024 Hybrid only
Tacoma $500 09/01/2024 Jan 2025
Tacoma Hybrid $0 09/01/2024 Jan 2025
Tundra $600 06/01/2024 Oct 2024
Tundra Hybrid $500 06/01/2024 Oct 2024

Commercial Eligibility:
  1. Pre-approval may be required. Please check the Vehicle Availability section on fleet.toyota.com for current requirements.
  2. Individual commercial companies must maintain a fleet of at least 10 vehicles in service.
  3. All Commercial purchasers must maintain vehicles in service in the United States, excluding Hawaii, for a minimum of 12 months.
  4. Lease companies do not qualify for Fleet Production unless they are placing the order on behalf of a qualified fleet customer.
  5. Please see Toyota Fleet Policies and Procedures for more details.

2025 TOYOTA LIVERY FLEET INVOICE CREDIT PROGRAM (H2)
Series Incentive 1st Order Date 1st Delivery Month Notes
bZ4X $2,500 09/01/2024 Jan 2025 Battery Electric Vehicle (BEV)
Camry $0 01/01/2024 May 2024 Hybrid only
Corolla $400 07/01/2024 Nov 2024
Corolla Hybrid $400 07/01/2024 Nov 2024
Crown $0 02/01/2024 Jun 2024
Grand Highlander Gas $0 06/01/2024 Oct 2024 All New
Grand Highlander Hybrid $0 06/01/2024 Oct 2024 All New
Highlander Gas $400 08/01/2024 Dec 2024
Highlander Hybrid $600 08/01/2024 Dec 2024
Prius $300 09/01/2024 Jan 2025
Prius PHEV $300 09/01/2024 Jan 2025 Plug-in Hybrid
RAV4 $400 08/01/2024 Dec 2024
RAV4 Hybrid $400 08/01/2024 Dec 2024
RAV4 PHEV $0 09/01/2024 Jan 2025 Plug-in Hybrid
Sienna $300 07/01/2024 Nov 2024 Hybrid only

Livery Eligibility:
  1. Pre-approval may be required. Please check the Vehicle Availability section on fleet.toyota.com for current requirements.
  2. Businesses that provide transportation for hire by pre-arrangement only and maintain the vehicles in service in the United States, excluding Hawaii, for a minimum of 12 months.
  3. Please see Toyota Fleet Policies and Procedures for more details.

2025 TOYOTA LICENSEE RENT A CAR RISK FLEET INVOICE CREDIT PROGRAM (H5)
Series Incentive 1st Order Date 1st Delivery Month Notes
4Runner Gas $0 11/01/2024 Mar 2025
bZ4X $0 09/01/2024 Jan 2025 Battery Electric Vehicle (BEV)
Camry $0 01/01/2024 May 2024 Hybrid only
Corolla $400 07/01/2024 Nov 2024
Corolla Hybrid $0 07/01/2024 Nov 2024
Highlander Gas $600 08/01/2024 Dec 2024
Grand Highlander Gas $0 06/01/2024 Oct 2024
Prius $300 09/01/2024 Jan 2025
RAV4 $400 08/01/2024 Dec 2024
RAV4 Hybrid $300 08/01/2024 Dec 2024
Sienna $0 07/01/2024 Nov 2024 Hybrid only
Tacoma Gas $300 09/01/2024 Jan 2025
Tundra Gas $500 06/01/2024 Oct 2024
Sequoia $0 06/01/2024 Oct 2024 Hybrid only

Please note: The dealer invoice includes a $20 Admin fee for the Licensee(H5) program.

Licensee Eligibility:
  1. Rental Licensees must maintain vehicles in service in the United States, excluding Hawaii, for a minimum of 6 months or 12,000 miles, whichever occurs first.
  2. All volume must be pre-approved.
  3. Please see Toyota Fleet Policies and Procedures for more details.

2025 TOYOTA GOVERNMENT FLEET INVOICE CREDIT PROGRAM (H7)
Series Incentive 1st Order Date 1st Delivery Month Notes
4Runner $0 11/01/2024 Mar 2025 All New
4Runner Hybrid $0 12/01/2024 Apr 2025 All New
bZ4X $2,500 09/01/2024 Jan 2025 Battery Electric Vehicle (BEV)
Camry $300 01/01/2024 May 2024 Hybrid only
Corolla $500 07/01/2024 Nov 2024
Corolla Hybrid $500 07/01/2024 Nov 2024
Corolla Hatchback $400 03/01/2023 Jul 2023
Corolla Cross $300 09/01/2024 Jan 2025
Corolla Cross Hybrid $500 09/01/2025 Jan 2025
Crown $0 02/01/2024 Jun 2024
Crown Signia $0 05/01/2024 Sep 2024
Grand Highlander Gas $0 06/01/2024 Oct 2024
Grand Highlander Hybrid $0 06/01/2024 Oct 2024
Highlander Gas $700 08/01/2024 Dec 2024
Highlander Hybrid $700 08/01/2024 Dec 2024
Mirai $0 09/01/2024 Jan 2025 CA deliveries only
Prius $500 09/01/2024 Jan 2025
Prius PHEV $400 09/01/2024 Jan 2025 Plug-in Hybrid
RAV4 $500 08/01/2024 Dec 2024
RAV4 Hybrid $500 08/01/2024 Dec 2024
RAV4 PHEV $400 09/01/2024 Jan 2025 Plug-in-Hybrid
Sequoia $0 06/01/2024 Oct 2024 Hybrid only
Sienna $400 07/01/2024 Nov 2024 Hybrid only
Tacoma $700 09/01/2024 Jan 2025
Tacoma Hybrid $0 09/01/2024 Jan 2025
Tundra $700 06/01/2024 Oct 2024
Tundra Hybrid $600 06/01/2024 Oct 2024

Government Eligibility:
  1. Pre-approval may be required. Please check the Vehicle Availability section on fleet.toyota.com for current requirements.
  2. All utility and government agencies must maintain fleet vehicles in service in the United States, excluding Hawaii, for a minimum of 12 months.
  3. The Government (H7) program can be utilized by the following non-profit 501(c) entities that are providing social and judicial services such as: nursing homes, assisted living, residential facilities, adult day care, centers for the disadvantaged, drug rehabilitation centers and child special educational services. Such entities will be subject to verification.

Payment of Incentives

Payment of incentives will be via invoice credit. The selling dealer may be subject to fleet incentive charge-backs in the following circumstances:

  • If the vehicle is exported outside the United States or sold prior to the end of the minimum in service time for the applicable fleet program
  • If the vehicle is not registered to the Fleet account or its commercial customer who originally ordered the vehicle
  • If the vehicle is ordered under the incorrect program

Full Tank of Fuel Program
  1. The Full Tank of Fuel program applies to Commercial, Livery, and Government (H1, H2, H7) Programs.The Dealer Invoice will include a charge for $16 for fuel/admin.The delivery dealer will fill the fuel tank to full at time of delivery and be reimbursed by Toyota for the additional fuel.
  2. Any vehicles ordered from Emmediate pool for TRAC, RAC, Licensee or Mobility programs (H0, H3-H6, H9) will be charged for 4 gallons of fuel if already installed.

2025 Model Year Advance Fleet Order Price Assurance

Fleet Program Price Assurance is not available for MY25.

Additional Information:

Please visit the following link for 2024 Incentive Programs.

Please visit the fleet website at https://www.toyota.com/fleet/ for more details on all the available fleet products.

If any additional information is needed concerning these programs or any other fleet program offered by Toyota, please contact your Fleet Field Manager.

For Licensee Rent-A-Car program questions, please contact Paul Rohovsky at (469) 292-9546.